Livingston Lures feature Electronic Baitfish Sound Technology, (EBS), which is embedded on a smart chip in the internal sound chamber of each lure. This EBS Technology produces natural biological sounds mimicking baitfish that bass, walleye, pike, redfish, striper, perch and all predatory fish feed on. Natural baitfish sounds call fish from beyond their sight, including in dark or dirty water. Once fish are called and are in sight range, the sounds trigger instinctual survival strikes. The technology is activated when the lure is submerged in water & automatically turns off when out of the water and completely dry. The HOWELLER DREAM MASTER CLASSIC is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 ?, it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action.