Livingston Lures feature Electronic Baitfish Sound Technology, (EBS), which is embedded on a smart chip in the internal sound chamber of each lure. This EBS Technology produces natural biological sounds mimicking baitfish that bass, walleye, pike, redfish, striper, perch and all predatory fish feed on. Natural baitfish sounds call fish from beyond their sight, including in dark or dirty water. Once fish are called and are in sight range, the sounds trigger instinctual survival strikes. The technology is activated when the lure is submerged in water & automatically turns off when out of the water and completely dry. FLATMASTER is a flat sided bait thats been designed with the input of Team Livingston pros who wanted a bait with EBS MultiTouch Sound Technology for tough fishing conditions, when the water is a little cooler and calling for a tighter action. The FlatMaster throws well, comes through grass easy and deflects well off cover to cause good reaction strikes.